Journal
Display Home Styling & Why It's Worth The Investment
May 30, 2019
Picture two houses side by side. One is completely empty and the other is beautifully furnished. Which one would you buy?
I'm sure 99.9% of you would agree that you'd be willing to spend the money on the furnished home and we know why:
It's easier to visualise your life in a home when it's completely furnished.
You can grasp the size and scale of the space/rooms better based on the furniture that's been installed.
It draws you in and leaves a lasting impression, unlike the handful of empty properties you've walked through previously.
To any developers and builders reading this: it's important to consider the build in it's entirety and that means investing in a professional that can help tailor the interior to suit your brand, target market and the aesthetics of the build itself. All of these things effect the way a potential buyer will view the property, as well as judge your company as a whole.
There are three things to keep in mind when seeking a display home decoration service:
Make sure the interior designer/decorator sources items tailored to each space and presents you with a moodboard so you can visualise how the property will look at completion.
Purchase a furniture fit-out and have the furniture relocated to your next display (if it ties in with the aesthetic and floor plan). This will save you any on-going weekly costs associated with property styling.
Instead of relocating the furniture, consider having a furniture sale as a marketing technique to a) draw more awareness to your company, and b) make a return on the furniture you've purchased - mind you, the return on investment is from the number of clients that will be drawn into your beautiful, furnished display home!
If you don't have a display home locked in, don't fret - there's still plenty of ways you can maximise your build and brand... How? Keep your eyes peeled for an up-coming blog.
Don't know where to begin? Get in touch with us at hello@littlewhitelabel.com.au for a break-down on how our display home decoration service works. We'd love to help you with your current display home strategy and take it to the next level.
